Designer, Researcher, Developer
Based in Melbourne, VIC 3000
From Ideation
to Creation.
Since 2018, I’ve contributed to 20+ projects—designing and developing over 15 products from concept to launch.
Experience
Experience Design Analyst
University of Melbourne, Enterprise Service Group · Full-time
Solo project lead for the first three months before the Design Lead joined. Applied a hypothesis-led approach validated through 13 in-depth interviews and 249 Kano survey responses, then used RICE to prioritise 25 Vision Stories into a roadmap that directly informed the University's 2026 capital funding decision. Short-term uplift delivered a +289% banner click-through increase (8,522 → 33,169 YoY), mobile engagement of 60.77% (+13.4% YoY), and ~60,000 onboarding clicks during peak enrolment.
Jan 2025 — present
Student Co-Designer
University of Melbourne, Enterprise Service Group · Intern
Translated student insights into a comprehensive end-to-end journey using TheyDo, creating a centralised repository for broader organisational use. Planned and facilitated 13 in-depth student interviews to uncover portal pain points — findings directly informed the 2025 Auth UX strategic direction. Received outstanding feedback, resulting in a return offer as a full-time designer.
Mar 2024 — Dec 2024
UI Designer
AJA Creative · Full-time
Collaborated across five design projects spanning major banks, a leading insurance company, and an AI startup. Led UI design for Nanshan Life Insurance’s agent app as the sole designer — informed by user shadowing and co-creation workshops. Contributed to CTBC Bank’s SME banking app and delivered InfuseAI’s official website end-to-end in Webflow.
Jan 2021 — Nov 2022
Let’s Create Miracle
Together !
UI/UX Designer &
